ARTICLES

2017 - 2016   |   2015 - Earlier

date

authors

article

October 2015

Leora H. Lanz
Sarah Andersen

Augmented Reality: Will it be Your Next Smartphone?

August 2015

Leora H. Lanz
Megan Carmichael

Digital Marketing Budgets for Independent Hotels: Continuously Shifting to Remain Competitive in the Online World

July 2015

Leora H. Lanz
Sarah Andersen

Augmented Reality: Your New Digital Marketing Experience

July 2015

Leora H. Lanz
Megan Carmichael

The Dual-Branded Hotel: Operational Efficiencies, HR Cautions and Future Value

May 2015

Leora H. Lanz
Madeline Christian

Content Marketing: A Key Role of Hospitality PR

May 2015

Leora H. Lanz
Bryce Rackham

Hotel CSR: Social Causes and 'Doing Good' Will Remain Integral in Hospitality

May 2015

Leora H. Lanz
Jovanna Fazzini

Search Engine Marketing(SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy

April 2015

Leora H. Lanz
Juan Lesmes

From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset

February 2014

Leora H. Lanz
Lindsey Pete

The Digital Directions: Hotel Marketing Budgets and a Digital 101 for Hotels (part 1)

February 2014

Leora H. Lanz
Erin Bagley

The Digital Directions: Content Managment and the Marketing Communications of Today (part 2)

March 2014

Leora H. Lanz
Erin Bagley

Preparing Your Hospitality Executives & Staff for Effective Corporate Communication: Preparedness Versus Damage Control

January 2011

Leora H. Lanz

Assessing Your Personal Brand to Help Motivate, Perform and Sell: an Untraditional Training Approach for Hospitality Sales Managers in 2011

January 2011

Leora H. Lanz
Sachin Suri

Have you Scheduled your Digital Wellness Checkup? Time to Assess your Hotel's Online Presence

December 2011

Leora H. Lanz

SM^s=IMC: Sales & Marketing x Social Media= Integrated Marketing Communications; The Next Generation of Hotel Sales & Marketing Communications Professionals

January 2010

Leora H. Lanz
Barbara Fischhof
Rebecca Lee

Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager

February 2010

Leora H. Lanz

An Outsider's View Inside a Hotel's Marketing Department: It's Still About Customers, Rates but the Tools Have Changed

February 2010

Leora H. Lanz
Barbara Fischhof
Rebecca Lee

Bringing T.L.C. to the R.F.P.

July 2010

Leora H. Lanz
Jennifer Coyle
Lacey Hagen

Up-Selling at the Front Desk and Motivating Your Front Desk Staff to do so

August 2010

Leora H. Lanz
Jennifer Coyle

Bringing T.L.C. to the R.F.P.

February 2009

Leora H. Lanz

Three Simple Steps for Smart Revenue Managment Techniques in 2009

June 2009

Leora H. Lanz

A Key Component to Asset Management - The Sales & Marketing Assessment

October 2009

Leora H. Lanz

Message to Hotel Owners: The Relationship with Online Travel Agencies (OTAs) Should be That of a Partnership

January 2008

Leora H. Lanz

Marketing independent Hotels: Incorporating Standard Operating Procedures into the Marketing Process

January 2008

Leora H. Lanz

Five Ways to Increase Your Sales and Marketing Momentum in 2008

February 2008

Leora H. Lanz

Training to Keep Your Hotel Sales Effort Strong; Three Simple Examples to Keep you Thinking

February 2008

Leora H. Lanz

Hotel P.R. Professionals -- It's Time to Modernize the Content and Structure of our Press Release

October 2008

Leora H. Lanz
Barbara Fischof
Eydie Shapiro

Business Goes On... Hotel Sales Tips for an Uncertain Market

March 2007

Leora H. Lanz

Is Employee Training Part of Your Marketing Thought Process?

April 2007

Leora H. Lanz

The Triangle of Hotel Success: Upkeep, Service and Marketing

January 2006

Leora H. Lanz

How Should I Spend My Marketing Dollars in 2006?

February 2006

Leora H. Lanz

Are You Keeping up with Your Public Relations?

February 2006

Leora H. Lanz

How Should I Compensate My Sales Manager?

January 2004

Leora H. Lanz

Hospitality Marketing: Things to Think About in ‘04

February 2004

Leora H. Lanz

Put Public Relations Back in Your Marketing Mix

March 2004

Leora H. Lanz

How Does Public Relations Fit into a Hotel's Marketing Plan?

September 2004

Leora H. Lanz

Marketing Communications: The Art of Writing - Is It Lost?

December 2004

Leora H. Lanz

New Year's Resolutions for Sales & Marketing in 2005

February 2003

Leora H. Lanz

Bring Back the Newsletter!!! We always need to share information.

March 2003

Leora H. Lanz

Public Relations for Your Hotel or Destination: Despite war, we all still need a travel reprieve!

March 2003

Leora H. Lanz

Two Hotel Marketing Thoughts for the Day

May 2003

Leora H. Lanz

The Realities of Hotel Marketing in a Post-9/11 World

July 2003

Leora H. Lanz

The Importance of Hotel Partner Marketing

August 2003

Leora H. Lanz

Relieving Pre-Opening Jitters...It's Never Too Early to Start Thinking About Public Relations

August 2003

Leora H. Lanz

Getting the Most for Your Public Relations Dollars

September 2003

Leora H. Lanz

Time for a New Hotel Sales, Marketing or Public Relations Approach?

October 2003

Leora H. Lanz

The General Manager as Your Chief Sales Executive?

October 2003

Leora H. Lanz

Rebranding? Now Market Your Hotel Conversion

December 2003

Leora H. Lanz

The Newest Spokes in the Wheel of Hotel Marketing

December 2003

Leora H. Lanz

Effective Sales Training: We know the skills, but do we know the customers?