2017 - 2016 | 2015 - Earlier
2017 - 2016 | 2015 - Earlier
This series of articles was written by the students of Professor Leora Lanz's digital marketing class at Boston University's School of Hospitality:
1. How to Personalize Email Marketing
2. How to Incorporate Digital Marketing into Fine Dining
3. How to Leverage User Generated Content
4. Digital Marketing on a Budget - for You and Your Wallet
5. How To Measure Your Digital Marketing Effectiveness
"Hospitality schools and industry professionals have been working together to provide internship experiences that introduce students to different sectors of the hospitality industry, as well as expose students to the corporate culture and skills required by companies the student could eventually work with post-graduation..."
"Now that 2016 is behind us, we can look back at food and dining achievements in the US and acknowledge a number of interesting trends we all enjoyed and appreciated. Restaurants and servers began to more effectively respect diners with food sensitivities and allergies, for example..."
"There is a saying in events management, “If the event goes well, the client is congratulated. If the event goes wrong, blame the event planner.” This saying holds true when cities bid, plan and execute a spotlight event, such as the 2016 Democratic National Convention (DNC). The 2016 DNC was held in Philadelphia, Pennsylvania, July 25-30th with approximately 50,000 stakeholders who traveled to the city..."
"Earlier this month I was privileged to present and share my expertise on branding to the creative foodies at the Culinary Institute of America’s (CIA) annual Flavor Summit. Held in the beautiful Greystone Manor along the breathtaking route of wineries through St. Helena, California, this two and a half day summit generated discussions ranging from proteins and carbohydrates, to grass-fed certified angus beef and new uses of mushrooms, to nouvelle French wines and demonstrations of innovatively baked pastries..."
"Hoteliers, marketing directors, and revenue managers in particular are continuously learning how to put the pieces of the puzzle together when it comes to creative and effective options for selling out room nights. Numerous challenges arise with the plethora of new distribution technology, which complicate the process of directly reaching the guest, or even controlling a hotel's presence on the variety of brand and third party websites..."
"At the recent HSMAI Digital Marketing Conference in New York, many of us learned that more hotels and restaurants today are personalizing their offerings in order to better target their products to guests. Many of us, who apparently are victim to what was termed “loyalty clutter,” receive numerous emails and direct response outreach from the variety of hotels and brands that we frequent..."
"It was an absolute graduate school education attending this year’s HSMAI Hospitality Digital Marketing Summit. I had the distinct honor of being invited by the innovative marketers of Hotel eBusiness Strategies (HeBS Digital) to their “Book Direct” seminar at Google’s offices and then attended HSMAI’s Digital Marketing Conference at the grand Marriott Marquis Hotel in Times Square, the next day..."
"It’s challenging to be a hotel market today, let alone one who needs to understand and masterfully manage digital marketing for one or more properties. How do the hotel marketer and revenue manager ride the endless wave of online travel agency (OTA) distribution, commission structures, and rate parity? How much should a hotel budget for key word searches, Google Ad Sense, and Facebook ads?..."