October 2015 |
Leora H. Lanz
Sarah Andersen |
Augmented Reality: Will it be Your Next Smartphone? |
August 2015 |
Leora H. Lanz
Megan Carmichael |
Digital Marketing Budgets for Independent Hotels: Continuously Shifting to Remain Competitive in the Online World |
July 2015 |
Leora H. Lanz
Sarah Andersen |
Augmented Reality: Your New Digital Marketing Experience |
July 2015 |
Leora H. Lanz
Megan Carmichael |
The Dual-Branded Hotel: Operational Efficiencies, HR Cautions and Future Value |
May 2015 |
Leora H. Lanz
Madeline Christian |
Content Marketing: A Key Role of Hospitality PR |
May 2015 |
Leora H. Lanz
Bryce Rackham |
Hotel CSR: Social Causes and 'Doing Good' Will Remain Integral in Hospitality |
May 2015 |
Leora H. Lanz
Jovanna Fazzini |
Search Engine Marketing(SEM): Financial & Competitive Advantages of an Effective Hotel SEM Strategy |
April 2015 |
Leora H. Lanz
Juan Lesmes |
From Lookers To Bookers: How Your Online Reputation Can Be Your Best (Or Worst) Asset |
February 2014 |
Leora H. Lanz
Lindsey Pete |
The Digital Directions: Hotel Marketing Budgets and a Digital 101 for Hotels (part 1) |
February 2014 |
Leora H. Lanz
Erin Bagley |
The Digital Directions: Content Managment and the Marketing Communications of Today (part 2) |
March 2014 |
Leora H. Lanz
Erin Bagley |
Preparing Your Hospitality Executives & Staff for Effective Corporate Communication: Preparedness Versus Damage Control |
January 2011 |
Leora H. Lanz |
Assessing Your Personal Brand to Help Motivate, Perform and Sell: an Untraditional Training Approach for Hospitality Sales Managers in 2011 |
January 2011 |
Leora H. Lanz
Sachin Suri |
Have you Scheduled your Digital Wellness Checkup? Time to Assess your Hotel's Online Presence |
December 2011 |
Leora H. Lanz |
SM^s=IMC: Sales & Marketing x Social Media= Integrated Marketing Communications; The Next Generation of Hotel Sales & Marketing Communications Professionals |
January 2010 |
Leora H. Lanz
Barbara Fischhof
Rebecca Lee |
Introducing the Newest Member of Your Hotel Marketing Team: The Social Media Manager |
February 2010 |
Leora H. Lanz |
An Outsider's View Inside a Hotel's Marketing Department: It's Still About Customers, Rates but the Tools Have Changed |
February 2010 |
Leora H. Lanz
Barbara Fischhof
Rebecca Lee |
Bringing T.L.C. to the R.F.P. |
July 2010 |
Leora H. Lanz
Jennifer Coyle
Lacey Hagen |
Up-Selling at the Front Desk and Motivating Your Front Desk Staff to do so |
August 2010 |
Leora H. Lanz
Jennifer Coyle |
Bringing T.L.C. to the R.F.P. |
February 2009 |
Leora H. Lanz |
Three Simple Steps for Smart Revenue Managment Techniques in 2009 |
June 2009 |
Leora H. Lanz |
A Key Component to Asset Management - The Sales & Marketing Assessment |
October 2009 |
Leora H. Lanz |
Message to Hotel Owners: The Relationship with Online Travel Agencies (OTAs) Should be That of a Partnership |
January 2008 |
Leora H. Lanz |
Marketing independent Hotels: Incorporating Standard Operating Procedures into the Marketing Process |
January 2008 |
Leora H. Lanz |
Five Ways to Increase Your Sales and Marketing Momentum in 2008 |
February 2008 |
Leora H. Lanz |
Training to Keep Your Hotel Sales Effort Strong; Three Simple Examples to Keep you Thinking |
February 2008 |
Leora H. Lanz |
Hotel P.R. Professionals -- It's Time to Modernize the Content and Structure of our Press Release |
October 2008 |
Leora H. Lanz
Barbara Fischof
Eydie Shapiro |
Business Goes On... Hotel Sales Tips for an Uncertain Market |
March 2007 |
Leora H. Lanz |
Is Employee Training Part of Your Marketing Thought Process? |
April 2007 |
Leora H. Lanz |
The Triangle of Hotel Success: Upkeep, Service and Marketing |
January 2006 |
Leora H. Lanz |
How Should I Spend My Marketing Dollars in 2006? |
February 2006 |
Leora H. Lanz |
Are You Keeping up with Your Public Relations? |
February 2006 |
Leora H. Lanz |
How Should I Compensate My Sales Manager? |
January 2004 |
Leora H. Lanz |
Hospitality Marketing: Things to Think About in ‘04 |
February 2004 |
Leora H. Lanz |
Put Public Relations Back in Your Marketing Mix |
March 2004 |
Leora H. Lanz |
How Does Public Relations Fit into a Hotel's Marketing Plan? |
September 2004 |
Leora H. Lanz |
Marketing Communications: The Art of Writing - Is It Lost? |
December 2004 |
Leora H. Lanz |
New Year's Resolutions for Sales & Marketing in 2005 |
February 2003 |
Leora H. Lanz |
Bring Back the Newsletter!!! We always need to share information. |
March 2003 |
Leora H. Lanz |
Public Relations for Your Hotel or Destination: Despite war, we all still need a travel reprieve! |
March 2003 |
Leora H. Lanz |
Two Hotel Marketing Thoughts for the Day |
May 2003 |
Leora H. Lanz |
The Realities of Hotel Marketing in a Post-9/11 World |
July 2003 |
Leora H. Lanz |
The Importance of Hotel Partner Marketing |
August 2003 |
Leora H. Lanz |
Relieving Pre-Opening Jitters...It's Never Too Early to Start Thinking About Public Relations |
August 2003 |
Leora H. Lanz |
Getting the Most for Your Public Relations Dollars |
September 2003 |
Leora H. Lanz |
Time for a New Hotel Sales, Marketing or Public Relations Approach? |
October 2003 |
Leora H. Lanz |
The General Manager as Your Chief Sales Executive? |
October 2003 |
Leora H. Lanz |
Rebranding? Now Market Your Hotel Conversion |
December 2003 |
Leora H. Lanz |
The Newest Spokes in the Wheel of Hotel Marketing |
December 2003 |
Leora H. Lanz |
Effective Sales Training: We know the skills, but do we know the customers? |
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