"In 2002 we had hired Leora Halpern Lanz and Eydie of LHL Marketing Communication to work with us for one of our limited service properties that we operate as an independent. After several months of working with them on this property, we received a very detailed evaluation and recommendations on how to position and market it. We benefitted much more then we originally had planned, and Leora essentially became a positive part of the property’s team. After implementing many of the suggestions we were given, the hotel experienced several years of increased success and to this day we utilize that extensive report to keep us focused. Recently, it became increasingly apparent that we would need assistance once again and we called on our friends to lend us a hand....

In August of 2006, WNW Hospitality purchased our first full service conference center hotel. It was a major undertaking for our company and after operating it for a month we had many concerns about the sales and marketing department and the overall positioning of the property within its markets. Although we still are not completed with the project that Leora and Eydie have started, it is amazing how they turned around so many aspects of the Sales and Marketing effort and the sales team. We were so impressed with the ongoing suggestions and team building efforts that we hired LHL as our interim Director of Sales. LHL has been a strong force in restructuring the team and getting everyone focused on the tasks at hand. The way in which Leora and Eydie conduct themselves within our organization truly makes everyone feel as if they are part of the property team and not an outside service. They very quickly gained the trust and confidence of the staff and really take care in keeping everyone on the same page. As we experienced before, we have received much more then we expected (or contracted) and their constant feedback has proven to be extremely helpful. In the short time that they have been involved with this project our sales team is aggressively seeking out new business and the energy you feel has started to become contagious in other departments. The overall direction being provided on a daily basis and the true care that Leora and Eydie show for our product is not something you can ask for in a contract or put a price on. As we move toward the end of our project I am confident that the detailed evaluations and Marketing Plan we will receive will be a large part of the success we will have in 2007 and for years to come. I know as WNW grows we will continue our relationship with LHL, particularly with Leora and Eydie."

Jonathan Reiss,The Heritage Confrence Center & Resort: Owner, WNW Hospitality: Executive Vice President

The LHL Assignment

WNW Hospitality of Great Neck, New York recently purchased the conference center, located near Danbury, CT. As WNW's first full-service hotel, they needed guidance in assessing the talent of its sales and marketing staff as well as helping reposition and define the hotel in moving it toward the future. Under prior ownership, the Heritage focused solely on the Conference Center market, which only produced 60% occupancy at the very best. The hotel's top client produced much of that business, which is of course very risky in any market. The hotel also suffered from neglect and physical deterioration, which needed to be improved and repaired quickly in order to appeal to newer markets and remain competitive. LHL Marketing Communications was asked to asses the sales team's skills to understand future training and staffing needs, as well as to assemble an actionable Marketing Plan.

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